Ginta Lapina for Sportmax – Fall 2010 Campaign

Fresh from the House of Max Mara this is the fabulous new the campaign from Sportmax; fronted by Ginta Lapina it’s no doubt that her bleached-out look makes these photos that tad bit more fierce. The mindblowing hair against the pale snowy skin makes for showing the collection at it finest, while creating some shots that are truly artistic and inspiring. 

I’m in love with the wool mix coats and dresses, but its the added fur that really makes me gush.

Take a look at the other shots from the campaign, I’ve got dibs on the awesome coat below:   

Styling: Joe McKenna

Photography: David Sims

IMG|SOURCE: Various